Storytelling is one of the most effective ways to spark generosity at fundraising events—but many nonprofits struggle to use it intentionally. In this session, Hallie Peilet Young, CFRE, BAS—an Emmy-nominated, 2x Telly Award–winning former journalist and TEDx speaker—and Jennifer Downes, CFRE, BAS—a fundraising strategist who has guided 100+ nonprofits—will show you how to harness storytelling to inspire donors and boost event revenue.
Drawing on years of experience crafting impactful “mission moments,” Hallie and Jennifer will teach their proven formula for designing stories that build emotional momentum and set the stage for a powerful ask. You’ll learn practical strategies to engage your audience, deliver an ask that resonates, and turn heartfelt moments into meaningful, lasting support.
Whether you’re planning a gala, luncheon, or donor-focused event, this session will give you the tools to make every moment count.
Learning Outcomes
Participants will learn how to:
- Craft and deliver a compelling story that emotionally engages donors and highlights mission impact.
- Transition from storytelling into a strong, effective donation ask.
- Design a strategic “mission moment” that builds emotional momentum and deepens donor connection.