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Foundation of Broward
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Communications Guidelines for Grant Recipients


Congratulations on your grant! Now is the perfect time to raise awareness of your organization and the difference you will make with your Community Foundation of Broward grant. Remember, we are able to award this grant to you because generous philanthropists have been establishing Funds at the Community Foundation since 1984. We are proud to help realize their visions and preserve their values through projects such as yours. Adherence to these communications guidelines is mandatory and failure to do so can result in a breach of your Grant Agreement and the denial of future support.
 
SHARE YOUR STORY
Recognition of your grant brings attention for your mission and programs. It may also encourage contributions to both your nonprofit and the public resource that is the Community Foundation.

To help us further our grantmaking for projects like yours, please share the news of your grant in your newsletter, on your Web­­ site and in other appropriate materials. Please feel free to include a live link on your website to Community Foundation of Broward (cfbroward.org).

Download Communications Guidelines

RECOGNIZE YOUR GRANT
  1. In all formal communications (press releases, newsletters, stories, and marketing/advertising pieces), acknowledge your grant as:

    XYZ Fund of the Community Foundation of Broward.
     
  2. Or if the support was provided by several Funds refer to support as:
Community Foundation of Broward Funds:
John and Jane Smith Charitable Endowment Fund, John Doe Fund and Jane Smith Fund for Companion Animal Benefit
  1. Formal acknowledgement not required for social media posts. Acknowledgement will be recognized by tagging Community Foundation of Broward sites (see social media below).
  1. Include formal acknowledgement on signs or plaques that recognize donors at events or on buildings.
     
  2. Include Community Foundation boilerplate (see boilerplate section) at the end of your press release.
     
  3. Refer to the Foundation in the appropriate manner (see name recognition in Communications Guidelines).
     
  4. Include formal acknowledgment on all purchased print and digital advertising and publications (see below).
     
  5. Share any coverage you receive to: marketing@cfbroward.org.
     
Download the full Communications Guidelines for logo and marketing standards. 

SUBMITTING MATERIALS AND REPORTING COVERAGE
All related promotional materials and communications must be submitted for approval to the Foundation no later than three (3) business days prior to print or distribution. This includes print and digital media such as press releases (including photos), signage, invitations, announcements, programs, feature news stories (web, newsletter, annual report, magazine, etc.), paid advertising, marketing materials produced as part of your grant, and other public information for internal and external use. Materials may be submitted to marketing@cfbroward.org.

We ask that you send us copies of publications or media coverage that mention your grant. We would also like to include your story on our website. Please send photos and a brief article (150 words) to marketing@cfbroward.org. For larger files, please upload to your dedicated DropBox. Your photos and story may also be used for other Foundation
communication vehicles.

BOILERPLATE:
Founded in 1984, Community Foundation of Broward helps families, individuals, and corporations create personalized charitable Funds that deliver game-changing philanthropic impact. We provide leadership on community solutions, and foster philanthropy that connects people who care with causes that matter. Our 450 charitable Funds represent $180 million in assets and have distributed $96 million to help Broward BE GREATER. For more information about the Community Foundation of Broward, visit www.cfbroward.org or call 954.761.9503.  Connect with us using @cfbroward #cfbroward. 

SOCIAL MEDIA
Share information about your grant with supporters through your organization’s annual reports, newsletters, donor communications, on your website and social media. Find us on Facebook at www.facebook.com/communityfoundationbroward and tag us in your posts. Find us on Twitter and Instagram and mention us with @cfbroward. Connect with us on LinkedIn (linkedin.com/company/community-foundation-of-broward) and Youtube (youtube.com/cfbroward). Incorporate mentions of #cfbroward and appropriate grant campaign.

WRITING TIPS
  • Get to the point quickly and support it with quotes and evidence.
  • Lead with a moving headline that grabs the reader’s attention.
  • Use proper grammar and punctuation. Don’t rely on spell check.
  • Address the five Ws (who, what, when, where, why and how) in the news release.
  • Write in pyramid style with the most important information first.
  • Include quotes to convey opinion and humanize.
  • Write objectively, as if you have no affiliation with the organization.
  • Write in the third person. Only use first person pronouns in direct quotes (e.g. I, we, us).
  • Send the release as an email, not an attachment. Be sure to include contact information.
  • Hyperlink information to provide ease to reporters  (e.g. link your CEO’s name to their bio on your website).
  • Include a high resolution image (300 DPI). A good quality image of high profile people with program participants often leads to coverage. In addition, an action shot makes a statement.
Print and Digital Media: All Publications – Including Letters
All printed and digital media materials must be coordinated with the Foundation’s marketing and communications team to ensure consistency with the Community Foundation’s brand. Please submit for approval 3-5 days prior to printing or distribution. 

CONTACT
If you have any questions about publicity, please contact Kirk Englehardt, Vice President of Marketing & Communications at kenglehardt@cfbroward.org or call 954-761-9503 x105.

LOGO
For a copy of our logo please email Kirk Englehardt kenglehardt@cfbroward.org or call 954-761-9503 x105.

USEFUL TOOLS
Click the following to download resources
 
Broward County Community Foundation
 
December 17, 2012

September 3, 2011

June 9, 2011

May 13, 2011

 
Broward County Community Foundation
 
 
   
Broward County Inspiring Philanthropy over 25 years