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Good Strategy Makes Gifts Go Farther |
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4/25/2010 12:00:00 AM |
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April 25, 2010
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A Strategy for Charitable Giving Makes Donations Go Further
LA Times
by Kathy M. Kristof
4/25/10
Do you have a charitable giving plan? President Obama placed a spotlight on charity when he published his tax return information recently, showing a vast array of causes supported by the First Family.
While that strategy may be wise for the Obamas, who have the means to donate generously and can use their high-profile giving to highlight the many causes that need money, it's not a good approach for most ordinary folks, experts say.
In fact, when ordinary people give small gifts to dozens of different groups, it may be a tell-tale sign that their giving is off the cuff, rather than strategic. It's an indication that you're responding to a friend or pitch, and treating giving much like buying shoes.
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